Yes, that number is correct. Google received 75 million DMCA takedown notices in February 2019. Seventy. Five. Million. And the number is expected to grow from month to month for the foreseeable future. How insane is that?
Can you even imagine? You would need a large team of Oompa Loompas to handle that kind of volume. Google, of course, uses software to analyze and process the copyright complaints, but the computing power alone must dim the lights in nearby cities.
Of course, such number raises interesting questions about just how all these Google DMCA takedown notices are processed and whether the DMCA was intended to be used with this kind of volume given the law was enacted in 1998.
Google DMCA Notices
DMCA Notices Gone Wild
The numbers truly are staggering…and growing! Consider:
- Google processes roughly 100,000 allegedly infringing URLs an hour.
- Google “only” processed 300 million complaints in 2014 but is on pace for 900 million in 2019.
Glad I don’t run that department.
Of course, the volume of Google DMCA takedown notices raises a very real world question. When Congress passed the DMCA in 1998 and President Clinton signed it into law, did any of these parties contemplate Section 512 would give rise to a scenario where one company would need to process hundreds of millions of copyright complaints – a number soon to expand into the billions? Surely, the answer is no. And, yes, I will stop calling you Shirley. Regardless, one can’t help but contemplate whether Congress should revisit the DMCA to determine if perhaps tiers should be built to mitigate such a burden. Don’t get me wrong. I know nobody is going to cry for Google, but you have to admit the numbers are a bit obscene at this point in time.
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